Soulja Boy Signs Deal With Yums Shoes

Atlanta rap star Soulja Boy Tell’em is elevating his success with a newly signed sneaker and apparel contract with Collipark Music/Interscope Records and Yums Shoes.

Under the multi-year agreement, Soulja Boy Tell’em will work with Yums’ designers to create his own signature shoe with Yums’ Block Star line of sneakers, which feature graffiti art on the soles of each colorfully crafted shoe.

"It clearly demonstrates how music and fashion blend together." said Yums Shoes CEO JP McDade. "The shoes and clothing line allow the wearer to express his or her personality, because each shoe is an individual piece of art. Soulja Boy Tell’em will be able to assist in designing shoes and apparel exactly the way he would want them to look. And with Interscope’s considerable marketing savvy, we expect this effort to be our biggest, most far-reaching yet."

The rapper’s business deal comes as amid the success of his Grammy award nominated single "Crank That (Soulja Boy)."

The song, which is featured on Soulja Boy Tell’em’s platinum-selling debut album souljaboytellem.com, has generated more than 3 million downloads of the song and ringtone to date.

“He built his own brand and we were lucky enough to work with him to take it to the next level,” said Steve Berman, Interscope/Geffen/A&M President of sales and marketing. “Soulja Boy Tell’em’s innate sense for what his fans want makes him the perfect artist to have a sneaker line…We’re excited to partner with him.”

Soulja Boy Tell’em fans can expect more from the rapper in the future, according to producer Mr. Collipark.

"We are very excited and have high expectations for this opportunity and future Soulja Boy Tell'em endeavors, including movies and television," Mr. Collipark said.

Ice-T Explains Soulja Boy "Beef"

This past week, the war of words between gangsta rap originator Ice-T and upstart MC Soulja Boy has sparked a firestorm of discussion on what is “acceptable” as Hip-Hop music.

After a mixtape intro hit the Internet of Ice-T disparaging Soulja Boy, the young MC retaliated with a youtube video denigrating Ice-T’s age and lack of respect for his career.

Ice responded in kind a few days ago with an apology for telling Soulja Boy to “eat a d*ck,” but maintained his stance.

Today in an exclusive interview with AllHipHop.com, Ice-T explained the origins of the “beef” and ended the volatile situation with his young peer.

“I’d like to clarify how all this s**t jumped off,” Ice-T explained. “I was in the recording booth doing a mixtape, and the cats in there doing the promotion were f*cking with me. They were saying things about ‘Soulja Boy this, Soulja Boy that’ and basically I went on one. It wasn’t meant to be evil, it was basically that Hip-Hop ‘n*gga f**k that’ stance.”

“I didn’t expect them to use that clip to promote their mixtape,” Ice-T reasoned. “So I’m in the crib and n*ggas is calling me talking about Soulja Boy is replying to you on the Internet. And I’m like ‘replying to what?’ So I see it and I’m like ‘man here we go.’ It was a statement made behind closed doors, not meant to be an attack on this n***a.

"I didn’t even know dude was 17 years-old,” Ice continues. “I felt bad. I know I came hard at the n***a, but at the end of the day that’s just an old school, passionate Hip-Hopper trying to keep this thing 100. I’m not trying to disrespect Collipark or even lil homie [Soulja Boy]. Of course I overreacted…it’s not meant to be harmful. Bottom line is I would like to see rappers of today step their game up.”

Many fans also pointed out that they felt Ice was being hypocritical by criticizing Soulja Boy, especially since he appeared in the video for Joe Ski Love’s “Pee Wee Herman,” a dance oriented 80’s track.

“That s**t was corny too,” Ice-T laughed. “So yeah I had to check myself. We had some dumb s**t that came out like ‘Inspector Gadget.’ So I have a corny strike on my resume. But now it seems like the game is being overtaken by less skillful Hip-Hop. And you notice Joe Ski didn’t have a real long career in Hip-Hop.”

Recently Kanye West wrote a blog defending Soulja Boy, and favorably compared “Crank Dat” to Nas’ “Silent Murder.”

West went on to state that Soulja Boy’s use of double meanings rivals the skill of the groundbreaking Queensbridge MC.

“I respected his comment,” Ice-T stated. “At least the discussion has begun. But the discussion won’t go on if people feel I’m hating. It’s more about Hip-Hop. When you go in the studio, you’re supposed to really try and do something. It’s not someone’s fault they got a hit record, but when you try to compare that to Nas, you’re gonna get a dramatic response from a real Hip-Hop n***a.”

Via