Superstar Kanye West teamed with Absolut Vodka to release a comical video yesterday (July 2) entitled “Be Kanye.”
The lighthearted, 1 minute commercial is an advertisement shot in retro 80’s format complete with loud colors and cheesy sound effects.
In the commercial, Kanye hawks a fictional product named “Be Kanye.”
The dissolvable tablet enables the user to receive the “famous superstar power” of West. The spot ends with a toll free number to order and pricing at the familiar figure of $19.95.
The commercial is the latest project between West and Absolut Vodka since a sponsorship deal was announced in February 2008.
The influential brand recently organized after parties for West on his Glow in the Dark tour.
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